The Privé – A symbol of luxurious living accompanied by international brands

Market news
12-05-2025

Dat Xanh Group has just announced a comprehensive cooperation strategy with leading international brands to create The Privé – an architectural product that shapes a new standard of luxurious living in Ho Chi Minh City.

Not merely a luxury apartment project, The Privé is also a convergence of strategic vision, top-notch design thinking, and global excellence, aimed at creating a living space worthy of the international elite.

Positioning prestige with world-renowned names

To meet the increasingly stringent demands of the elite community, Dat Xanh has chosen to partner with reputable partners – names that have contributed to the creation of global iconic projects.

Changi Airport – one of the emblematic projects that established CPG’s reputation, which won the Outstanding Architectural Design Award from the Singapore Institute of Architects (SIA) in 2008.

In the field of architectural and landscape design consulting, Dat Xanh collaborates with CPG International – a leading name from Singapore, behind iconic projects such as Changi International Airport, Gardens by the Bay, and the National Museum of Singapore. The quality of these projects has helped CPG leave its mark through a series of prestigious awards, including the Design of the Year Award presented by the President of Singapore, the Building of the Year Award at the World Architecture Festival, along with many awards from reputable organizations such as BCA, SIA, URA, and the Australian Institute of Architects.These projects not only affirm the level of design but also symbolize the trend of sustainable urban development in the 21st century.

In terms of interior design, Ong&Ong – one of the leading prestigious studios in Asia – will bring to The Privé a living space that is harmonious, sophisticated, and rich in artistic quality. Projects marked by Ong&Ong, such as Solaire Resort & Casino (Philippines) and Oakwood Suites Chongli (China), have won many prestigious awards such as the Asia Pacific Property Awards and the BCA Green Mark Award.

The interior design at the luxury apartment complex Oakwood Suites Chongli (China), carried out by Ong&Ong, is a perfect combination of elegance, comfort, and high aesthetics.

A representative from Ong&Ong shared: “The Privé is a special project that combines both a strategic location and a vision for distinctive creation. We are proud to accompany the creation of a true living space for the elite class in Vietnam and internationally.” It is known that Ong&Ong is responsible for the entire direction of interior design and contributes ideas for the apartment layout of the project.

In Vietnam, Ong&Ong has made its mark through a series of award-winning interior design projects such as Mắm Concept – Vietnam Leisure Interior Award at the Asia Pacific Property Awards; American International Hospital – Vietnam Public Service Interior Award at the Asia Pacific Property Awards; and the Sycamore project – Residential Design Award at VMARK Vietnam Design Week,…

Excellence in every finishing detail.

The living space at The Privé is elevated by prestigious brands in the materials and interior equipment industry, arranged to cater to each phase. Grohe – a brand under the Lixil Group, with nearly 500 international awards – will provide smart, luxurious, and convenient European-standard bathroom solutions; Kohler – a symbol of artistry in kitchen and bathroom design, present in numerous 5-star hotels from Europe to the Middle East – will offer top-notch living experiences, where every detail is a work of art.

In the domestic market, these brands have been trusted by many luxury projects and well-received by the market, such as JW Marriot (Hanoi, Cam Ranh, Da Nang), Four Seasons Ho Guom (Hanoi), Eco Park (Hung Yen), Intercontinental (Da Nang), Hyatt Regency (Nha Trang), Ana Mandara (Nha Trang), Pullman (Hanoi), Novotel (Hanoi), Mercure (Da Nang); Rex Hotel, Grand Hotel (HCMC); Grand Ho Tram Resort (Vung Tau), Vinpearl (Phu Quoc, Hoi An),…

Crown Towers Perth Hotel (Australia), one of Kohler’s flagship projects

Participating right from the basement foundation of the project is Hoa Binh Group – a rare Vietnamese contractor that has established its construction capabilities in challenging markets such as the USA, Australia, and Southeast Asia… The presence of Hoa Binh ensures a solid technical foundation and international standards for the project.

The Privé – Creating a new standard of luxury living in Ho Chi Minh City

Bringing together renowned global names, The Privé is not just a residence – it is a living symbol of collection, approaching the A++ apartment standard found in Singapore, Dubai, or Beverly Hills. The project includes 3,175 diverse products ranging from luxury apartments to penthouses and duplex villas, all designed in an urban resort style with optimal construction density and a closed internal utility system.

The continuous salt electrolysis swimming pool, a high-class utility of the Privé project

Located by the river, The Privé (High-end apartment CC1 and High-end apartment CC5 in the Nam Rach Chiec residential area) maximizes the advantages of feng shui and natural scenery, creating a unique harmony between architecture, people, and nature – in line with the standards of the world’s leading human-centered cities.

The Privé – a gathering place for top living standards, dedicated to a community leading future living trends.

Ánh Dương

Market Rhythm

360° Facebook Messenger